5 Step Guide to Branding Your Blog, Website or Freelance Service

5 Step Guide to Branding Your Blog, Website or Freelance Service

The world wide web is a jungle, and getting your content read is a race against others just like you! So how do you stand out from the crowd? Branding, that’s how.

Branding defines the identity of your business, and will help differentiate you from others in your niche. This includes logo, colour scheme, graphics, voice etc. and the list goes on.

So how do you create a brand? Answer the following to give your business it’s very own unique identity.

Step 1: Define Your Niche/Service 

The TOPIC your blog deals with e.g. health & fitness, travel etc. OR the SERVICE you provide e.g. photography, transport, etc.

Step 2: Define Your Target Audience

Who would BENEFIT from your services? Don’t be afraid to go into detail. Think of age, gender, demographics (work/education), financial situation, health etc. 

Step 3: Define Who You Are

The NAME of your brand/business. You can make this as creative as you like, or simply use words that describe your service.

Step 4: Define Your Identifier

What you’re followers will recognise your content by e.g. LOGO / COLOUR SCHEME / VOICE / bespoke GRAPHICS etc.

Step 5: Define How You Are Different

List COMPELLING DIFFERENCES in your services compared with others in your niche. You will of course need to have solid BASICS, that is how your blog or services hits the minimum bar of a functioning business.

Once you have these nailed, all you have to do is be consistent so that potential clients recognise your brand, and existing clients know what they will get each time.


You can download our FREE Branding Worksheet to help you get started.

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